A silhouetted camera operator films with a professional video camera in a dimly lit setting.

blog

[ blog ]

Insights, Case Studies & Best Practices

Welcome to our knowledge hub. Here, we pull back the curtain on the documentary industry—sharing real-world case studies, production best practices, and deep dives into the evolving art and business of nonfiction storytelling.

contact us
Woman filming with a professional video camera indoors, with two people blurred in the background.
Capturing the Real You: The Role of Customer Marketing Videos in Building Trust
Man in a hard hat and safety vest operating a camera on a tripod at a construction site, with a bulldozer to his left.
8 Creative Ideas for Showcasing Your Space Through Architecture Video
Man with a mustache and backward cap taking a photo with a professional Canon DSLR camera held to his eye.
8 Steps to Crafting Viral Marketing Videos that Tell Your Brand's Story
Two men operate a camera and audio equipment to film an interview with a smiling woman seated on a stool in a studio with a colorful pink and orange backdrop.
Branded Documentaries: Connecting with Your Audience in a Unique Way
Two men in business attire — one black, one white — fist-bumping across a large round wooden table in a dimly lit studio with brick walls.
How Business Transformation Videos Are Reshaping Raleigh's Business Landscape
A man kneels beside a camera on a tripod, holding a small light toward a large vintage speaker in a record store lined with albums.
10 Powerful Strategies for Effective Video Content Marketing
A black and white husky looks at the camera as a person holds a film clapperboard in front of it.
12 Steps to Begin Your Corporate Documentary Film Journey
A front loader sits on snowy ground at sunset, with mountains and bare trees in the background and blurred camera monitors in the foreground.
12 Documentary Video Techniques That Engage Audiences Instantly
A man and a woman sit together in a kitchen during what appears to be a filmed interview, with a video camera visible in the foreground.
Why Choose Documentary Style for Corporate Films?
A 4K video monitor displays a multi-camera view of a woman in a black top being filmed against a red backdrop with a decorative plant nearby.
How Do You Measure Success in Customer Content Marketing?
A professional video camera setup filming a man for an interview, with his image visible on the attached monitor.
15 Reasons Documentary Video is Key to Authentic Content
A smiling couple sits together on an outdoor bench holding glasses of wine, wearing matching "HelpSamiKickCancer.org" t-shirts, with construction equipment and a building visible in the background.
15 Social Impact Video Ideas to Inspire Your Next Campaign
Group of men in cowboy hats and RANK-45 shirts pose around a utility vehicle under a metal-roofed structure.
The Art of Storytelling in Viral Marketing Videos
Close-up over the shoulder of a camera operator viewing a SmallHD monitor, which shows an older man in a blue shirt speaking and gesturing in a classroom.
Why Corporate Documentary Films Are Essential for Local Brands in Raleigh
A three-person film crew sets up a camera shot inside a record store, with a man checking the monitor while a woman holds a light wand over a turntable.
What Should I Look for in a North Carolina Video Production Company?
Professional video camera in sharp foreground records a smiling man in a gray suit seated at a desk during a studio interview.
What Are Business Transformation Videos and Why Do They Matter?
A couple walks hand-in-hand with two small dogs on a dirt path beside a trench, with a skid-steer loader operating in the background.
Unleashing the Power of Customer Marketing Through Storytelling
A close-up of a professional video camera rig with monitors displaying a man being filmed. In the blurred background, the man sits in a chair holding papers on a studio set.
10 Key Ingredients for Successful Corporate Documentary Films in Raleigh-Durham
A silhouetted camera operator films with a professional video camera in a dimly lit setting.
How Do Product Launch Videos Engage Your Audience?
A video crew records an interview with two men standing in a spacious office lobby near a reception desk.
How Do You Choose the Right Style for Your Architecture Video?
An artist in a pink respirator mask looking up at a large, colorful mural on a brick wall under a blue sky.
What Are Social Impact Videos and Why Do They Matter in Raleigh?
A video camera monitor displaying a man in a black t-shirt and cap sitting in a room surrounded by tall stacks of red and black toolboxes.
How to Create Impactful Customer Story Videos
Close-up of a camera with a red glowing "REC" button, revealing brand markings and control dials, conveying a focused and technical atmosphere.
FEATURED: SetHero names Press Rec among top video production companies in Raleigh
Two women work in a cluttered storage area, organizing items on metal shelves. The scene conveys a focused and industrious atmosphere.
How Can North Carolina Video Production Help Tell Your Story?
A bright green Feetures ankle sock displayed against a dark background with glowing geometric neon lines.
9 Creative Ideas for Captivating Product Launch Videos
A focused man in a black shirt and cap operates a camera under red lighting. The scene conveys concentration and professionalism in filmmaking.
The Impact of Story-Driven Content: Elevating Brands with Social Media Documentaries
Storyboard close-up showing prosthetic legs sketch with sneakers. Notes describe camera shot details. Hand holding a pencil suggests planning.
What Are the Key Elements of Documentary Production?
A person in a plaid jacket holds a professional video camera with a large lens and screen. The background is softly blurred, suggesting an outdoor setting.
What Makes a Customer Marketing Video Successful?
Two scientists in protective gear and masks work in a lab, handling equipment with care and concentration. The sterile environment is brightly lit.
What Are Documentary-Style Commercials and Why Are They Effective?
A woman and two young girls smile brightly as they take a selfie. The setting has a warm, joyful tone, with soft lighting in the background.
Bringing Authenticity to Your Brand Through Customer Marketing
A behind-the-scenes photo shoot setup with a person in a red shirt speaking, surrounded by studio lights and cameras. An operator adjusts equipment. The atmosphere is professional and focused.
10 Essential Tips for Successful Commercial Video Production
A woman in a blazer sits on a grey couch in a bright studio with cameras and lighting setup. Two crew members in yellow chairs operate equipment.
Creating Impactful Corporate Documentaries in the Heart of Raleigh
Man in a black cap and shirt holds a camera, smiling at a woman with a ponytail holding papers in a lively office. Shelves with boxes in the background.
Authenticity in Consumer Insight Videos: A Must for Brands
Man examines a handbag under focused lighting in a dim room with shelves of bags. Another person films, evoking an investigative and detailed atmosphere.
What Makes a Great Marketing Story?
A person in a hoodie holds a professional video camera with an external microphone, focused on capturing footage. The scene is lit by sunlight.
Durham Video Production: Capturing Authentic Stories
A person holds a professional Sony video camera with a microphone attached, set against a colorful, blurred mural background, creating a dynamic urban feel.
How Can North Carolina Video Production Benefit My Business?
A man in a black cap works intently on a laptop at a desk. A monitor with blurred content is in the background. A small green plant is in the foreground.
Can Small Businesses Afford Video Content Marketing?
A ginger cat eats from a bowl on a white backdrop, illuminated by purple lighting. Studio equipment surrounds the scene, creating a professional setup.
7 Viral Video Tactics to Amplify Your Brand's Presence
A woman sits in a bright, modern studio for a video interview. Two crew members operate a camera and audio equipment. The atmosphere is professional.
Unlocking Authentic Stories through Documentary Production
A vintage TV on a wooden stand sits outdoors in front of a large, unfinished building. Two men in yellow vests, one photographing, create a surreal scene.
Exploring the Impact of Raleigh Video Production in Community Storytelling
Two men focus intently on examining a lightbox. One operates a video camera while the other adjusts items on the lightbox. The scene is concentrated and technical.
7 Innovative Storytelling Techniques to Boost Your Brand
Silhouette of a black ankle sock on a white backdrop, framed by a blurred camera setup in the foreground, creating a dramatic tone.
What Should I Include in a Product Launch Video?
Man in a blue shirt being interviewed on camera in an office setting. Sofa and lighting equipment are visible, creating a professional tone.
Crafting Your Brand Identity Through Visual Storytelling
A man in a blue suit sits on a black armchair in a dimly lit studio, surrounded by professional cameras and lighting equipment, creating a focused interview setting.
Best Practices For Video Content Marketing
Man in a light blue shirt speaks animatedly in a lab setting, surrounded by filming crew. The mood is lively and professional.
Capturing Raleigh: The Essential Role of Authentic Storytelling in Video Marketing
A smiling man in a Montrose Environmental shirt sits as another man in a black cap and shirt adjusts his collar, creating a friendly, candid moment.
Why Authentic Product Launch Videos Are Vital for Your Brand
A man in a dark sweatshirt and cap operates a professional camera outdoors, focusing intently. Overcast sky and trees in the background suggest a calm setting.
Crafting Compelling Stories Through Business Transformation Videos
A busy film set in a modern kitchen with five crew members preparing equipment. Cameras, lights, and reflectors are arranged, creating a focused atmosphere.
How Consumer Insight Videos Can Transform Your Brand Story
A hand sorts photographs on a table. A bearded man in a cap, wearing a headset, looks focused. A vehicle drives through a dense forest path.
How Documentary-Style Commercials Can Transform Customer Perceptions and Drive Loyalty
A dimly lit video studio with a man at a desk using a laptop, surrounded by professional lighting equipment. Another person adjusts a camera, suggesting a production in progress.
The Ultimate Guide to Producing Captivating Consumer Insight Videos in Raleigh-Durham
A silhouette of a person in a cap using a camera on a tripod in a dimly lit room. Bright backlighting creates a dramatic, atmospheric effect.
Innovations in Video Content Marketing: How to Stand Out in a Digital Landscape
A woman and man sit together in a kitchen, framed in a camera monitor during a filmed interview setup. The atmosphere appears professional.
Creating Connections: How Branded Video Content Can Transform Your Customer Engagement
A camera screen displays a laptop with a video editing program, while in the background, a person works at a desk, lit by dramatic red lighting.
Behind the Scenes of Commercial Video Production: What It Takes to Bring a Brand's Story to Life
Abstract digital art featuring swirling red and gray lines with glowing dots, creating a dynamic, energetic scene reminiscent of a neural network.
How Consumer Insight Videos Can Transform Your Brand Storytelling
A spacious warehouse interior with tall metal shelving units on the right. Bright overhead lights illuminate the concrete floor and scattered equipment.
Case Study: From Construction to Content Project Lightyear
A man smiling next to a German Shepherd and a skid-steer loader with a grapple attachment in a foggy, dirt-covered area, conveying early morning work readiness.
Strength in Unity: A Collaboration Story between Bobcat and the National Disaster Search Foundation
A sleek, all-electric Bobcat T7X loader is showcased in a dimly lit, industrial setting with blue and orange lights, highlighting its modern design.
Case Study: Bobcat T7x Launch
A smiling man with prosthetic legs, wearing a green shirt and cap, sits on a stool in a bright, plant-filled living room alongside a resting dog.
Authentic Content Creation: A Guide to Building Genuine Relationships
A person with a red beanie is being filmed in a dimly lit skatepark. Bright studio lights and cameras surround them, creating a focused interview setting.
Beyond Products: How Red Bull Redefines Branding through Content
A person in a camouflage cap adjusts two professional video cameras on tripods outdoors. The setting is sunny with greenery and a building in the background.
3 Content Marketing Strategies for Big Brands to Boost Brand Loyalty
Three people with cameras on a sandy surface under a clear sky. Two crouch near a tripod; one stands, suggesting a filmmaking scene.
Amplifying Brand Awareness with Branded Documentaries
Camera display shows a person sitting among stacked electronic equipment, suggesting a professional video setting. The room is softly lit, creating a focused atmosphere.
How a Good Story Changes Your Brain Chemistry
Aerial view of a large construction site with a steel-framed building in progress. Surrounding machinery and dirt roads create an industrious scene.
Our Favorite Raleigh/Durham Filming Locations
A filmmaker captures footage at night, framing a person in a dark outdoor setting. The camera screen shows a close-up of the subject, with moody lighting and a professional focus.
How to Find, Evaluate, and Select a Video Production Agency: A Guide
A person in black clothing and a mask kneels, holding a video camera against a vibrant orange backdrop, evoking focus and creativity.
The Power of Documentary-Style Video Content for Brands: Why It's Worth Investing In
Three people stand on a dark field at night, surrounded by neon purple and blue lights. One operates a camera, creating a moody, cinematic scene.
How Much a Brand Marketer Should Invest in Video Production
Podcast recording studio scene with four people: two men and one woman at a table, discussing. Tech setup with cameras, lighting, and mixing equipment.
How Podcasts Can Elevate Brand Awareness
A woman in a red beanie is seated in a skate park, being filmed. Lighting equipment is set up around her, creating a focused, professional setting.
What Separates Excellent Video Production from “Just Okay” Video Production?
[ links ]
[ socials ]

you have a story.
Let's make it a film.

All Rights Reserved, PressRecordMedia 2025

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.